Welcome to Boueb.ch
Welcome to Boueb.ch, the independent online store created by a small team of parents passionate about board games and fun discoveries - designed for families seeking to combine gentle parenting, proximal mothering, and baby care with ethical, sustainable choices. We lovingly select toys, board games, and family games - designed in Europe and around the world - for impeccable quality of manufacture and durability that respects the planet - because ecology starts right in your living room.
Whether you’re looking for original gift ideas for a birthday, baptism, or Christmas - or simply the latest novelties and play trends to stimulate your child’s development - you’ll find here unique and original gifts, thoughtfully curated for families in Romandy (French-speaking Switzerland) and beyond, that celebrate gentle education and family bonding.
Who Are We?
Boueb.ch was officially launched in October 2018 at the Baby & Kid Planet fair in Lausanne, Switzerland - by a team of parents determined to offer everyone playful, original, high-quality, and above all, sustainable, simple, and gender-neutral products.
At Boueb.ch, every product is chosen for its power to bring people together, awaken curiosity, and last - from fun games to toys made in Switzerland and Europe (and beyond), including baby care accessories and tools for gentle education. We believe play is growth - and every child deserves toys that spark creativity, without compromising on manufacturing quality or ecology. Our gift ideas are designed for parents who care about sustainability and conscious parenting, featuring a curated selection of new releases that follow play trends while staying true to our values. Whether you’re in Romandy or elsewhere, you’ll find here original, unique gifts that delight, educate, and endure - because the best family moments begin with meaningful choices.
Why Gender-Neutral Products?
Offering gender-neutral products to children is essential to break stereotypes from the earliest age and promote equal opportunities - especially for girls - by letting them freely explore all fields, whether science, sports, art, or technology - without being limited by social expectations or gender-assigned colors, shapes, or themes. By avoiding labeling toys, clothes, or activities as “for girls” or “for boys,” we encourage every child to develop their authentic interests, build self-confidence, and imagine diverse career paths - without hitting invisible barriers. This helps reduce future inequalities in education, the workplace, and society - cultivating, from childhood, a culture of equity, diversity, and limitless potential for all.
Why an Online Store?
From November 2019 to August 2023, Boueb.ch also operated as a physical store in Lausanne. But personal circumstances led us to move to the other end of Switzerland, by Lake Zurich - making the management of a Lausanne-based store from afar extremely challenging. That’s why we chose to keep only our online store, Boueb.ch - launched in March 2020 - to continue sharing, for many years to come, our favorite finds and lovingly tested, hand-picked products with everyone.
We hope you’ll enjoy our product selection - and that your purchases at Boueb.ch bring joy to many around you.
Don’t hesitate to follow us on social media and chat with us. We’re thrilled - and thank you for your loyalty!
